Privacy that respects your data
We keep data usage clear, limited, and aligned with the tools you use every day.
Last updated: 26 September 2026. Questions or requests? Reach us through the Contact page.
What we collect
We collect only the data required to provide IP lookup and related services.
- •IP addresses, domains, or URLs you enter into a tool
- •Your own public IP address, which the IP tools need to show you your results
- •Usage analytics collected by Google Analytics
- •Your name, email address, and message if you use the contact form
- •Your email address if you subscribe to the newsletter
How we use it
Your data helps deliver results and improve accuracy without selling profiles.
- •Provide lookup results
- •Improve reliability
- •Detect abuse and security issues
Security measures
We protect data using modern security practices and minimal retention.
- •Limited retention windows
- •Access controls and monitoring
- •Secure transport (HTTPS)
Your choices
You stay in control with clear options for access and deletion.
- •Ask us for a copy of, or deletion of, contact-form or newsletter data via the Contact page
- •Unsubscribe from the newsletter at any time
- •Block analytics with the Google Analytics opt-out browser add-on or your browser’s tracking protection
- •Manage personalised ads in Google’s My Ad Center
Data retention
We keep data only as long as needed to deliver services and prevent abuse.
- •Short retention windows
- •Removal on request when applicable
- •Minimal storage by default
Third-party services
Some features rely on outside providers, which receive the data needed to do their part.
- •Lookups: IP geolocation normally runs on our own server using the DB-IP database. If our server can't answer, your browser may query ipwho.is directly. Other tools send queries to services such as ipapi.is, Google Public DNS, rdap.org, check-host.net, and Globalping
- •Speed test: your browser downloads and uploads test data directly with Cloudflare’s speed-test servers
- •Analytics: Google Analytics 4 measures page visits using cookies
- •Advertising: Google AdSense and its partners may use cookies to show ads based on your visits to this and other sites
- •Email: contact-form messages and newsletter sign-ups are handled by Resend
Stored in your browser
A few preferences are kept in your browser’s local storage. They never leave your device unless you send them.
- •Your light or dark theme choice
- •Your recent WHOIS lookups, so you can re-run them
- •Whether you dismissed the app download banner
Compliance
We align with common privacy standards and review practices regularly.
- •Access controls for staff
- •Periodic policy reviews
- •Security-focused vendor selection